One Big Idea: Wearing the Brand
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About The Author: Bill Gullan
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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Gain perspective on key topics shaping brands and businesses.
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April 2, 2025
|Bill Gullan
Channeling the Consumer Voice with Jordan Cusner
Jordan Cusner talks to us about his career journey – from music to law to the supplier side to insights leadership at big brands – and the unique wiring that…
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January 9, 2025
|Bill Gullan
Wired for Research with Jennifer Avery of Universal Destinations and Experiences
Jennifer Avery takes us through her career journey and into her role as Senior Vice President of Strategy & Insights at Universal Destinations and Experiences. Jennifer shares her perspective on…
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December 12, 2024
|Bill Gullan
A 2024 Roundtable Review with Fellow Finches John Ferreira and Lauren Collier
In this roundtable chat we discuss transformational insights and the continued importance of considering the human experience in research, and more, in this year in review.
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