10 Signs it’s time to Upgrade Your Insights Community & Switch with Confidence RWB Podcast

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As we frequently note, many companies have built an insights community to provide a continuous, on-demand flow of quantitative and qualitative input from customers and prospects. Yet – for a variety of reasons – these initiatives can sometimes fail to make the desired impact or can degrade over time. This blog dives into the 10 signs it might be time to switch and two of Finch Brands’ senior insights leaders – John Ferreira and Tim DeGennaro – joined our podcast to (a) discuss signs that an insights community needs an upgrade and (b) debunk the myth that switching providers/platforms is difficult.

If you like the podcast, please give us a rating! You can now find videos of our podcast recordings on YouTube

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From Data to Insight to Action with Kate Virzi SVP, Consumer Insights- Finch Brands

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Research suppliers and clients alike are responsible for turning the data they collect into genuine insight with which to progress brands and businesses.

In this episode of Real-World Branding, Finch Brands’ own Kate Virzi, discusses her career – brand side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how researchers and clients alike can socialize insights to drive action.

If you like the podcast, please give us a rating! You can now find videos of our podcast recordings on YouTube

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Instagram: @finchbrands 

Twitter: @finchbrands 

Facebook: Finch Brands  

LinkedIn: Finch Brands 

 

Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands

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Today on Real-World Branding, we sat down with Gary Kopervas, SVP, Creative Strategy at Finch Brands. Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the real-world. 

If you like the podcast, please give us a rating! You can now find videos of our podcast recordings on YouTube. 

https://blog.finchbrands.com/ready-set-sprint-with-gary-kopervas-svp-creative-strategy-finch-brands

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Twitter: @finchbrands 

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Full M&A Branding Playbook

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Over the past couple weeks, we’ve broken our M&A Branding Playbook into sections – today’s episode is a full audio version of the Playbook! This represents our compendium of best practices for how to define and execute key branding choices in the wake of M&A activity. If you like our podcast, please subscribe and share with your colleagues, friends, and family.

http://blog.finchbrands.com/full-mabrandingplaybook

M&A Branding Playbook – Part 3

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Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio version of the Playbook and have a deeper insight into what drives M&A success from a branding perspective. If you enjoy our podcast, please give us a rating and subscribe.

http://blog.finchbrands.com/mabrandingplaybook-part3

M&A Branding Playbook – Part 2

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In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks for how to navigate the branding process by listening well and documenting key decisions. If you’re enjoying the Playbook and our podcast, please subscribe and give us a follow on Twitter – @finchbrands or @billgullan.

http://blog.finchbrands.com/mabrandingplaybook-part2

M&A Branding Playbook – Part 1

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Today we are shaking things up here at Real-World Branding – a dramatic reading of our very own M&A Branding Playbook. Broken down into three easy-to-consume episodes, please enjoy Part 1. If you like our podcast, please subscribe.

https://blog.finchbrands.com/mabrandingplaybook-part1

Building an Authentic Brand – Therabreath – Phil Rubin, President

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Today on Real-World Branding, we hear from Phil Rubin of Therabreath. Tune in to hear about his career journey, how the Therabreath brand got started and where it is today, and what it takes to build a brand that is disruptive yet authentic. If you like our podcast, please subscribe!

blog.finchbrands.com/therabreath

‘Endless’ Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness

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Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, navigated COVID, and are strongly positioned in the home wellness marketplace. Watkins Wellness is the world’s leading manufacturer of hot tubs/spas and maker of aquatic fitness products. If you like our podcast, please subscribe!

http://blog.finchbrands.com/endless-welness-podcast

Marketing a Cause – Darren Sudman, CEO – Unless Agency

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Today on Real-World Branding, Darren Sudman, CEO of Unless Agency, joins us! We chat Darren’s background, how a personal tragedy shaped his professional path, and what he’s building at Unless. Unless is a creative agency promoting cause marketing, focused philanthropy, and mission building. If you like our podcast, please subscribe!

http://blog.finchbrands.com/marketing-a-cause

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