Today on Real-World Branding we have Amy and Shelby Zitelman, Co-Founders of Soom Foods, the trusted tahini brand among James Beard award-winning chefs and home cooks alike. We cover the academic interests and early career experiences that led them to found Soom, the brand story, category dynamics, their day-to-day experiences as a family business, and the impact of COVID-19. If you like our podcast, please subscribe!

http://blog.finchbrands.com/make-room-for-soom

Ctrl M Health is a digital health company providing integrated health and wellness solutions for those living with headache and migraine. We’re proud to have Will Gadsden, Co-Founder and CEO, join us today. We discuss Will’s career, how the idea of Ctrl M Health came about, the new company, how they navigated launching during COVID-19, and future plans. If you like our podcast, please subscribe!

http://blog.finchbrands.com/ctrl-m-health-podcast

Kimberly Bombery Smith, Senior Director Workplace Strategy at Knoll, Inc. joins us today on Real-World Branding! We chat Kimberly’s career journey, the Knoll brand and business, how Knoll has evolved, and the future of work – how Kimberly sees the world these days (i.e. COVID-19) and beyond. If you like our podcast, please subscribe!

http://blog.finchbrands.com/future-of-work

Melissa Ben-Ishay is a mom, baker, and founder of Baked by Melissa, the New York City-based brand famous for its signature, bite-size cupcakes and treats.Melissa joins us (again – we’re honored!) to provide an update on the company that bears her name and how COVID-19 has shaped her as a leader. If you like our podcast, please subscribe!

http://blog.finchbrands.com/making-life-sweeter-2020

Today on Real-World Branding we have the co-founders of Social Goods, Kate and Lisa Sokolov!

Social Goods is a women-owned, sister-run small business based in NYC. Merging their shared experiences in politics, fashion and social impact, Kate and Lisa created Social Goods to allow conscious consumers to shop the causes they care about, while finding more ways to take action even after their initial purchase. We discuss each of the sisters’ career backgrounds, the Social Goods brand, and how the company is experiencing 2020. If you like our podcast, please subscribe!

http://blog.finchbrands.com/social-goods-podcast

Today, we welcome back Nick Bayer, Founder and CEO of Saxbys. Nick updates us on the Saxbys brand and business, relates how they’ve pushed ahead despite COVID-19, and shares how a values-driven company like Saxbys can take on issues of racial injustice. If you like our podcast, please subscribe!

http://blog.finchbrands.com/making-life-better-2020-saxbys

Today on Real-World Branding we welcome renowned communications strategist Larry Ceisler. While his current work supports the communications objectives of corporate and non-profit clients, Larry’s deep experience in the political realm informs our discussion. We focus on the 2020 race and how both the Biden and Trump campaigns can harness positioning and messaging techniques to help their respective causes. If you like our podcast, please subscribe!

http://blog.finchbrands.com/2020-election-branding

Bernard Tynes joins us today on Real-World Branding. We discuss a wide range of topics – from PCB’s recent ‘Here We Grow’ campaign to the bank’s role in administering the PPP program to Bernard’s career journey as an African-American executive in a predominantly white industry. If you like our podcast, please subscribe!

http://blog.finchbrands.com/here-we-are-pcb

Audrey Chee-Read, Strategy and Insights Manager at Boston Beer Company joins us today on Real-World Branding. Boston Beer Co. is the parent company of not only Sam Adams, but Twisted Tea, Angry Orchard, Truly Hard Seltzer, Dogfish Head and many more. Audrey discusses her travels and career path, how Boston Beer has successfully brought in new brands through the power of observation and not being afraid of failure, how hard seltzer is evolving, and some words of advice. If you like our podcast, please subscribe!

http://blog.finchbrands.com/beer-and-beyond

Today we have two special guests from Davidson College, an institution that has been widely lauded for its COVID-19 response. Mark Johnson, Chief Communications & Marketing Officer and Chris Gruber, Vice President & Dean of Admission and Financial Aid, join us to discuss how the pandemic has affected higher ed generally and especially in the key area of enrollment management. If you like our podcast, please subscribe!

http://blog.finchbrands.com/crisis-communication-the-class-of-2024

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