Gain deeper knowledge through our adaptive insights™ communities. See the world through your customer's eyes.

Back To Views

#RaiseYourGlass – Dan Hershberg, Co-Founder, Chief Brand Officer – Workhorse Brewing Co.

Today on Real-World Branding, we welcome back one of our faves: Dan Hershberg Co-Founder and Chief Brand Officer of Workhorse Brewing Co. Dan talks about the Workhorse business in general as well as two charitable initiatives — #RaiseYourGlass, which benefits a trio of local organizations helping those in need, as well as a new beer called Workforce IPA, proceeds from which support the restaurant industry that has been so strongly affected by the pandemic. If you like our podcast, please subscribe!

Like the branding? Workhorse Brewing Co. Case Study

Podcast: Download Subscribe: iTunes RSS

Podcast Signup

About The Author: Bill Gullan

Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.

Access Our M&A Branding Playbook

Click here for a step-by-step review of M&A branding best practices.


Explore Our Blog & Podcast

Gain perspective on key topics shaping brands and businesses.

Sign Up For The Finch 5 Newsletter

Five thoughts, topics, and tips to inspire you.