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#RaiseYourGlass – Dan Hershberg, Co-Founder, Chief Brand Officer – Workhorse Brewing Co.

July 16, 2024

| Bill Gullan |
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Today on Real-World Branding, we welcome back one of our faves: Dan Hershberg Co-Founder and Chief Brand Officer of Workhorse Brewing Co. Dan talks about the Workhorse business in general as well as two charitable initiatives — #RaiseYourGlass, which benefits a trio of local organizations helping those in need, as well as a new beer called Workforce IPA, proceeds from which support the restaurant industry that has been so strongly affected by the pandemic. If you like our podcast, please subscribe!

Like the branding? Workhorse Brewing Co. Case Study

 
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About The Author: Bill Gullan

Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.

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