In this week’s episode, Bill details the role of target market feedback in developing creative brand elements, with a focus on when and how to test creative designs with consumers. If you like our podcast, please subscribe and leave us a rating!
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Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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