In this week’s episode, Bill details the role of target market feedback in developing creative brand elements, with a focus on when and how to test creative designs with consumers. If you like our podcast, please subscribe and leave us a rating!
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Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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December 12, 2024
|Bill Gullan
In this roundtable chat we discuss transformational insights and the continued importance of considering the human experience in research, and more, in this year in review.
November 14, 2024
|Bill Gullan
Nina Kentsis joins us and takes us through her career journey on the supplier side, in the client world, and into her present role as Director of Client and Market…
October 10, 2024
|Bill Gullan
Join us as Rebecca Farabaugh, from Allegheny Health Network in Pittsburgh, takes us through her career journey and into her present role. She’ll share her passion for insights and, importantly,…
Five thoughts, topics, and tips to inspire you.
