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‘Endless’ Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness

July 16, 2024

| Bill Gullan |
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Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, navigated COVID, and are strongly positioned in the home wellness marketplace. Watkins Wellness is the world’s leading manufacturer of hot tubs/spas and maker of aquatic fitness products. If you like our podcast, please subscribe!

 
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About The Author: Bill Gullan

Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.

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