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The 2020 Election Through a Brand Lens – Larry Ceisler, Principal – Ceisler Media & Issue Advocacy

Today on Real-World Branding we welcome renowned communications strategist Larry Ceisler. While his current work supports the communications objectives of corporate and non-profit clients, Larry’s deep experience in the political realm informs our discussion. We focus on the 2020 race and how both the Biden and Trump campaigns can harness positioning and messaging techniques to help their respective causes.  If you like our podcast, please subscribe!

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Larry Ceisler is a national leader in strategic communications, with more than 25 years of experience executing public affairs strategies, grassroots efforts and issue campaigns. As the principal of Ceisler Media, he closely manages the activities of the firm, serving a variety of clients ranging from Fortune 50 companies to regional businesses and non-profits.

About The Author: Bill Gullan

Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.

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