Bill Gullan
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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May 13, 2015
|Bill Gullan
Political Commentator, Matt Lewis: Brand 2016
In this episode of Real-World Branding, Matt Lewis and Bill Gullan discuss the branding of 2016 political candidates and iconic campaign brands of the past.
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May 7, 2015
|Bill Gullan
Nutrisystem EVP & CMO, Keira Krausz: Reinvigorating a Business
In this episode of Real-World Branding, Keira walks us through the twists and turns of her career and the story behind the recent success of Nutrisystem.
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April 9, 2015
|Bill Gullan
Saxbys Founder and CEO, Nick Bayer, and The School of Hard Knocks
Saxbys Coffee, and its Founder & CEO Nick Bayer, are very much on the move. In this podcast, Nick explains what makes Saxbys unique.
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April 8, 2015
|Bill Gullan
Philadelphia 76ers CEO, Scott O’Neil, and The Rule of Three
We sit down with Scott O'Neil, CEO of the Philadelphia 76ers, to discuss the brand, elevating a city with a sports team, and “The Rule of Three”.
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January 29, 2015
|Bill Gullan
Real-World Branding 101: Brand Architecture
From Finch Brands' experience, Brand Architecture is one of the most overlooked tools for driving growth in a CEO’s toolkit.
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January 14, 2015
|Bill Gullan
Secondhand Brands and the Paradox of Authenticity
Senior Brand Strategist, Annette Saggiomo, discusses the concept of brand authenticity and why it’s become such an effective marketing tool.
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December 15, 2014
|Bill Gullan
Introducing FinchBrands.com
Our president, creative director, and senior art director discuss the development of an enhanced market position and a website redesign for Finch Brands.
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December 11, 2014
|Bill Gullan
The Core Values of Core Values
Daniel Erlbaum, CEO, discusses creating a set of core values that work for your company.
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December 4, 2014
|Bill Gullan
Ben Franklin Technology Partners – Finding Simplicity in a Complex World
This week's Finch Post answers one question: how can Ben Franklin Technology Partners of Southeastern PA succinctly explain what it does and why it matters?…
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November 4, 2014
|Bill Gullan
Intern Insights: Life at Finch Brands
Ever wondered what our internships are like at Finch Brands? Our current interns discuss branding, new perspectives, and the politics of office candy.
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October 15, 2014
|Bill Gullan
3 Secrets Every Good Branding Agency Creative Team Knows
Our creative director broke the sacred vows of Creative Team secrecy to bring you our latest blog post—what every good branding agency creative team knows.
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September 30, 2014
|Bill Gullan
The Philadelphia Brand – A Progress Report
For the Philadelphia brand, the crux of the issue is that the structure of our regional marketing apparatus is nonsensical and ultimately self-defeating.
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