Bill Gullan
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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January 18, 2018
|Bill Gullan
Small Business Branding – Pia Silva, Partner at Worstofall Design
This week, we host Pia Silva, a small business branding expert who shares her perspective on building a brand whether you're a solopreneur or a small team.
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January 11, 2018
|Bill Gullan
One Big Idea – Brand Damage and the Effects of Scandal
In this week's episode, we look at brands that have been tarnished by events and how and why some scandals will hurt brands more than others.
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January 3, 2018
|Bill Gullan
B2B Branding – Jason Rabbino, CEO of Saberhawk Growth Advisors
B2B branding is a unique and interesting challenge for organizations across the globe. Jason Rabbino shares his insight on how to build strong B2B brands.
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December 13, 2017
|Bill Gullan
Sweetening the Brand – Kim Holdsworth, VP Marketing at Heartland Food Products Group
Kim Holdsworth manages global marketing for Splenda. In this episode, she provides a unique perspective on what makes big brands successful.
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November 30, 2017
|Bill Gullan
Interacting with Brands – James Giglio, CEO of MVP Interactive
In this episode, James Giglio provides his insight into the way technology changes brand interactions and how it enables deeper connection with consumers.
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November 15, 2017
|Bill Gullan
One Big Idea: How Good is Your Logo?
In this episode, we review what makes a logo successful and detail the finer points of great logo design with Finch Brands' Creative Director, Jess Koffman.
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November 9, 2017
|Bill Gullan
Culture Counts – Rob Levin, COO of Printfly
Rob Levin, COO of Printfly shares his perspectives on the role of brand and culture in sustaining and supercharging the next stage of a business.
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November 1, 2017
|Bill Gullan
One Big Idea – Amazon HQ2
Cities across the nation have submitted bids to host Amazon's second headquarters, we look at the role that this has on the Amazon brand and it's future home.
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October 25, 2017
|Bill Gullan
Baking up Brands with Baked by Melissa
Melissa Ben-Ishay and Seth Horowitz of Baked by Melissa discuss the role of brand and culture in building strong brands that grow.
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October 18, 2017
|Bill Gullan
One Big Idea: Kneel or Stand – What’s Happening to the NFL’s Brand?
In this podcast, we take another look at the things impacting the NFL's brand and that of others in the cross hairs as the cultural divide continues to widen.
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July 13, 2017
|Bill Gullan
A New Take on Sweet – Pete Angevine, Co-Founder of Little Baby’s Ice Cream
Pete Angevine, shares his journey and values-driven approach to building an entire business structure, building a brand, and connecting with the consumer.
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May 3, 2017
|Bill Gullan
A Natural Connection – Jess Edelstein, Co-Founder of PiperWai
On this episode, Jess Edelstein shares her perspective on building brands around the 'natural' movement and how to look at category disruption.
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