Bill Gullan

Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.

January 24, 2019
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Bill Gullan

Critiquing Gillette – Aryeh Cohen-Wade, Bloggingheads.tv

Aryeh Cohen-Wade (Joking on the Square, @AryehCW) and Bill Gullan (Finch Brands) Brand consultant Bill on Gillette’s controversial new ad on masculinity Bill explains what a brand consultant does Why…

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January 2, 2019
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Bill Gullan

The Brighter Side of Branding – Pam Cummings, Active Day

Pam Cummings, Director of Marketing & Operations at Active Day, joins us on the Podcast. Pam discusses health care trends, and more. Subscribe today.

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December 12, 2018
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Bill Gullan

Branding Inside Out – Brad Goldoor, Phenom People

Brad Goldoor, Chief People Officer at Phenom People, joins us on Real-World Branding. He shares his background as an entrepreneur and more. Subscribe now.

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November 28, 2018
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Bill Gullan

Growing Wisely – Charles Sutherland, Sagent Lending Technologies

Charles Sutherland, Chief Product Officer at Sagent Lending Technologies, joins us today for Episode 101 of the Real-World Branding Podcast. Charles shares his lessons learned through branding Sagent, which branched…

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November 13, 2018
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Bill Gullan

The Power of People – Ken Langone, Co-Founder of Home Depot

Ken Langone, icon and philanthropist, is best known for co-founding Home Depot and he joins us today for episode 100 of the Real-World Branding Podcast.

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November 1, 2018
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Bill Gullan

The Branding Process with Tony Perlak and Erin Hoskins of Allied Health Media

Tony Perlak, CEO, and Erin Hoskins, CMO, of Allied Health Media join us to share their backgrounds and the rebranding process that they went through at Allied Health Media. If…

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October 25, 2018
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Bill Gullan

The ABCs of Leaving a Legacy

Bruce Williamson, Global VP of Innovation & Chief Marketing Officer of Mars Drinks, joins us to share his incredible experiences and research into why some people leave a lasting legacy…

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October 17, 2018
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Bill Gullan

From the Dining Room Table to NASDAQ

Jim Martin, Chief Strategy Officer of SIM International, joins us this week to share his experience on how SIM integrated acquisitions to build a greater whole. If you like our…

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October 11, 2018
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Bill Gullan

Brands Made Right

Dan Hershberg, Co-Founder and CEO of Workhorse Brewing Company, joins us on the podcast this week to share his insights on developing a brewing company. Listen today to hear his…

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August 24, 2018
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Bill Gullan

Shopping for Success- Industry Secrets and Shopper Marketing with Jon Kramer

Jon Kramer, Managing Director at JMK solutions, joins us this week to share his early objectives and eventual career arc that has led him to be an expert in the…

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April 12, 2018
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Bill Gullan

The Human Brand – Chris Malone

Chris Malone is the co-author of The Human Brand. He explains that how we interact with humans mirrors how we interact with brands, products, and companies.

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March 21, 2018
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Bill Gullan

Membership Has Its Perks – Todd Rothenberger, Diamond Credit Union

Todd Rothenberger is SVP and CMO of Diamond Credit Union. Credit unions are interesting for a variety of reasons, but Todd and his team have been extremely effective at telling…

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