Bill Gullan
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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November 13, 2018
|Bill Gullan
The Power of People – Ken Langone, Co-Founder of Home Depot
Ken Langone, icon and philanthropist, is best known for co-founding Home Depot and he joins us today for episode 100 of the Real-World Branding Podcast.
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November 1, 2018
|Bill Gullan
The Branding Process with Tony Perlak and Erin Hoskins of Allied Health Media
Tony Perlak, CEO, and Erin Hoskins, CMO, of Allied Health Media join us to share their backgrounds and the rebranding process that they went through at Allied Health Media. If…
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October 25, 2018
|Bill Gullan
The ABCs of Leaving a Legacy
Bruce Williamson, Global VP of Innovation & Chief Marketing Officer of Mars Drinks, joins us to share his incredible experiences and research into why some people leave a lasting legacy…
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October 17, 2018
|Bill Gullan
From the Dining Room Table to NASDAQ
Jim Martin, Chief Strategy Officer of SIM International, joins us this week to share his experience on how SIM integrated acquisitions to build a greater whole. If you like our…
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October 11, 2018
|Bill Gullan
Brands Made Right
Dan Hershberg, Co-Founder and CEO of Workhorse Brewing Company, joins us on the podcast this week to share his insights on developing a brewing company. Listen today to hear his…
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August 24, 2018
|Bill Gullan
Shopping for Success- Industry Secrets and Shopper Marketing with Jon Kramer
Jon Kramer, Managing Director at JMK solutions, joins us this week to share his early objectives and eventual career arc that has led him to be an expert in the…
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April 12, 2018
|Bill Gullan
The Human Brand – Chris Malone
Chris Malone is the co-author of The Human Brand. He explains that how we interact with humans mirrors how we interact with brands, products, and companies.
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March 21, 2018
|Bill Gullan
Membership Has Its Perks – Todd Rothenberger, Diamond Credit Union
Todd Rothenberger is SVP and CMO of Diamond Credit Union. Credit unions are interesting for a variety of reasons, but Todd and his team have been extremely effective at telling…
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February 13, 2018
|Bill Gullan
Getting Kleer Direction – Dave Monahan, CEO of Kleer
Kleer is a brand and platform that cuts out the middle man and connects dentists directly with consumers to make dental care accessible and easy for all.
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February 10, 2018
|Bill Gullan
One Big Idea: Super Bowl Smackdown
In this episode, we take a look at the winners and losers off the field as it relates to the Super Bowl commercials.
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February 1, 2018
|Bill Gullan
It’s What’s Inside that Counts – Daniel Ruble, VP Marketing at CubeSmart
Daniel Ruble, VP Marketing at CubeSmart, lends his insight into how the brand is used to balance the many factors that drive consumer decision-making.
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January 26, 2018
|Bill Gullan
One Big Idea – Your Strategy is Showing
This week, we look at the recent Diet Coke expansion to illustrate when brands taking a very heavy handed, overt approach to bringing a strategy to life.
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