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A Group of Finches is Called a ‘Charm’

Finch Brands is a tight-knit group whose strengths and experiences fit neatly together, create great chemistry, and work incredibly well with client teams. 

Daniel Erlbaum

Chief Executive Officer

Daniel Erlbaum

Chief Executive Officer

LinkedIn

Daniel works to ensure we deliver on his founding vision for Finch Brands, while supporting our clients as an adviser and connector.

A retailer, business builder, investor, and philanthropist, Daniel Erlbaum co-founded Finch Brands® after serving as an original investor and Vice President at David’s Bridal. Daniel touched every functional area of the company, and his contributions were pivotal to the company’s IPO and ultimate acquisition; much of the vision for Finch Brands’ holistic approach was borne through this success story.

Throughout his career, he has invested in and advised operating companies at varying stages of the growth cycle and is a limited partner in numerous private equity groups. Active in the community, Daniel chairs the board of the Jewish Relief Agency and is deeply involved in other philanthropic organizations.

Bill Gullan

President

Bill Gullan

President

LinkedIn

Bill manages day-to-day operations at Finch Brands, charts the company’s growth path, and is deeply involved in client work across our disciplines.

He has been the prime mover in the development of breakthrough strategies for our clients since he joined the company in 2001. A world-class speaker, writer, and facilitator, Bill’s point of view is highly sought after in the media and academic realms.

Across his career, Bill’s work has influenced the business and brand direction of hundreds of organizations including American Express, AT&T, Burlington, Everlast, General Mills, Herman Miller, IBM, Joseph Abboud, Kraft, Microsoft, Nutrisystem, the Philadelphia 76ers, Volkswagen, and World Wrestling Entertainment.

He is a proud Davidson College alum.

Lauren Collier

Chief Experience Officer

Lauren Collier

Chief Experience Officer

LinkedIn

A brand and business developer with particular expertise managing entrepreneurial projects within larger companies, Lauren goes all the way from idea to shelf and back again.

After earning her MBA from Drexel University, Lauren spent 10 years at Kimberly-Clark working on innovation for iconic brands like Kleenex® and Scott®. Notably, she leveraged customer and consumer insights to develop a robust global innovation pipeline for Kleenex in professional environments – workplace, healthcare, hospitality, etc.

Most recently, Lauren led North American marketing for the drinks division of Mars Inc. where she worked to make brands matter in the B2B space. Lauren’s CPG experience, passion for brand innovation, and ability to connect dots in how people behave across categories provides a unique perspective to help our clients activate their full potential.

John Ferreira

Chief Insights Officer

John Ferreira

Chief Insights Officer

LinkedIn

John leads our insights practice, with a focus on creating new and innovative methodologies and frameworks that drive value for clients.

Recent innovations include launching FinchSightTM Insights Communities and our Voice of the Company® process for internal research and consulting.

Before joining Finch Brands in 2013, John spent 11 years at Campbell Soup Company in roles spanning Brand Management, Consumer & Customer Insights, and New Product Commercialization. While there, John led brands such as Campbell’s Chunky Soup, Prego Italian Sauce, and Swanson Broth to new heights of consumer engagement and financial performance.

He is a graduate of the Wharton Executive MBA program at the University of Pennsylvania. John brings, for the benefit of clients and colleagues, expertise and experience on both the brand and consulting sides.

Tim DeGennaro

GM, Insights

Tim DeGennaro

GM, Insights

LinkedIn

Tim helped build and now leads our FinchSight™ Insights Community offering, driving excellence across our teams and ensuring the overall quality of our delivery.

He is an intrepid researcher who delights in pioneering methodologies to get at the heart of decision-making.

Prior to joining Finch Brands, Tim spent five years leading insights communities at C Space for prominent brands including Twitter, Sanofi Aventis, U.S. Bank, Hasbro, Heineken, and Dos Equis.

Tim started his career at Forrester Research, where he managed custom and syndicated research programs aimed at helping executives make better decisions.

Danielle Wilson

AVP, Accounting & Operations

Danielle Wilson

AVP, Accounting & Operations

LinkedIn

Danielle leads our Finance and HR teams, ensuring our back office scales to support the needs of the business.

With 15 years of experience working in service-based industries, she brings a strong background in global finance and forensic accounting to Finch Brands.

Danielle’s work includes overseeing accounts payable and accounts receivable, managing revenue recognition, and reconciling the firm’s transactions. An avid counter of beans, her work is instrumental in ensuring we’re on sound financial footing and that key operational processes flow smoothly.

She holds a Bachelor of Science in Economics from Drexel University.

Christina Latyn

AVP, Insights

Christina Latyn

AVP, Insights

LinkedIn

Christina is a senior manager within our communities business, managing complex quantitative and qualitative research studies.

She is committed to promoting teamwork, collaboration, and continuing education.

Prior to joining Finch Brands, Christina spent five years managing custom research projects and the client service team at Turnkey Intelligence, working with leagues, teams, and sponsors in the sports business world.

Christina started her career at the Keller Fay Group analyzing word-of-mouth market research for advertisers, agencies, and networks.

Kristina Stephens

AVP, Growth & Development

Kristina Stephens

AVP, Growth & Development

LinkedIn

A researcher by training, Kristina has evolved into our professional development lead – ensuring growth and excellence across Finch Brands.

She has a track record of elevating the role of insights across companies and brands. For 8 years, she led both B2B and B2C insights communities at C Space with a focus on food and beverage, retail, and tech/electronics brands, though her experience also spans financial services, logistics, and personal care.

She’s had the pleasure of supporting a slew of well-known brands, including Sysco, UPS, Inspire Brands, Citibank, Best Buy, LG, L’Oreal, and Sam’s Club.

Kate Virzi

VP, Insights

Kate Virzi

VP, Insights

LinkedIn

Kate is a senior leader within our communities business, bringing a dynamic mix of brand building and industry-leading research experience.

She joined us from Nielsen’s BASES business, where she spent the better part of 7 years leading innovation development and renovation for brands like L’Oreal, Pepsi, CVS, and Bayer.

Prior to BASES she was a member of the brand management team at Subway restaurants, driving all US marketing activities in an out of stores for their 27,000+ locations. Her ‘both sides’ background gives her a unique and balanced lens to understand the internal challenges faced by insights teams and the expertise to deliver the learnings they need to succeed.

Kate is a proud UConn alum.

Ariel DuChene

VP, Insights & Strategy

Ariel DuChene

VP, Insights & Strategy

LinkedIn

Ariel leads our brand strategy practice, leveraging brand and consulting side experience to help our clients activate their full potential.

Prior to Finch Brands, she led strategy at a retail experience design agency, working with clients such as Kraft-Heinz, Gillette, Smuckers, Energizer, iRobot, Nespresso, Mars-Wrigley, and Anheuser-Busch to understand their business challenges and identify opportunities to accelerate profitable growth.

Prior, she held client-side roles at Syracuse University, Birds Eye Foods, and Oneida.

Ariel earned her MBA from the University of Rochester and undergraduate degree from the Johnson School of Business at Cornell University.

Devon Moyer

AVP, Design

Devon Moyer

AVP, Design

LinkedIn

Devon leads our design workstream, finding the right balance between creative inspiration and practical brand communication.

While always focused on her passion for brand design, Devon’s career is proof that broad-based marketing experience makes a designer more instinctive and effective. She chose the Advertising major at Temple University, which provided learning beyond the design realm.

As a result, Devon is an incredibly strong designer – across conceptual assignments as well as more functional business communications – yet brings a problem-solving mentality to complex assignments. A core Finch Brands team member since 2013, Devon enjoys teaching at her alma mater and nurturing young designers.

Tammy Mann

Creative Director

Tammy Mann

Creative Director

LinkedIn

Tammy is our design lead, promoting inspiration and collaboration within our talented design team.

Prior to joining Finch Brands, she launched and led a creative with a top-notch client list including Target, Best Buy, LifeTime Fitness and General Mills.

She also has brand-side experience, having built and led the internal creative team for fashion retailer Christopher & Banks.

An entrepreneur at heart, Tammy also created a climate-friendly food brand powered with cricket protein, (yes, like the bug!). These experiences contribute to her appreciation for the transformative power of design and admiration for business-builders.

Blake Morin

AVP, Insights

Blake Morin

AVP, Insights

LinkedIn

Blake is a senior leader within our communities business, bringing nearly 20 years of experience to bear on behalf of our clients.

With strength across qual and quant, his career has included successful tenures with leading research suppliers including Forrester, C Space, and Protobrand.

Along the way, he has managed many visible and complex clients such as Citibank, Kraft Foods, 3M, Charles Schwab, and KLM.

With a Master’s Degree in Integrated Marketing Communications from Emerson College, Blake’s wide-ranging curiosity and broad-based business acumen serve him – and our clients – well.

We’ve designed Finch Brands around a group of people with talent, tenacity, high standards, and a low tolerance for drama.

We want working with us to be thrilling and consequential to a client’s business and career.

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