Bill manages day-to-day operations at Finch Brands, charts the company’s growth path, and is deeply involved in client work across our disciplines.
Bill is Finch Brands’ lead strategist and one of the premier brand developers in the marketplace. He has been the prime mover in the development of breakthrough strategies for our clients since he joined the company in 2001. A world-class speaker, writer, and facilitator, Bill’s point of view is highly sought after in the media and academic realms and he frequently serves in adjunct executive positions for our clients. Bill has made appearances on Fox Business, NPR, and in other outlets. He has also guest lectured at a host of leading universities. Across his career, Bill’s work has influenced the business and brand direction of hundreds of organizations including American Express, AT&T, Burlington Coat Factory, Everlast, Fathead, General Mills, Herman Miller, IBM, Joseph Abboud, Kraft, Microsoft, Nutrisystem, the Philadelphia 76ers, Volkswagen, and World Wrestling Entertainment.