lauren madway collier
vp, brand and marketing strategy
Lauren manages our brand strategy work stream — focusing on research-driven messaging, positioning, and marketing planning to help clients connect with their audiences and break through the clutter.
A brand developer with special experience leading special projects within larger companies, Lauren goes all the way from idea to shelf and back again. After earning her MBA from Drexel University, Lauren spent 9 years at Kimberly-Clark working on innovation for iconic brands like KLEENEX® and SCOTT®. Notably, she leveraged customer and consumer insights to develop a robust global innovation pipeline for KLEENEX. Most recently, Lauren led North American marketing for the drinks division of MARS Inc. Lauren’s CPG experience, passion for brand innovation, and ability to connect dots in how consumers shop across categories provides a unique perspective to help our clients activate their full potential.