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Securing an identity.


Finch Brands was challenged with creating a unifying brand identity and experience for Uplink, Numerex's cellular alarm communications brand. The refresh needed to reflect the spirit of Uplink's innovative, forward-thinking positioning among its core audience of dealers and distributors.


Guided by inspiration found in science and symbolism of wireless and cellular communications, Finch Brands created an updated logo and icon classification system. Product packaging, user manuals, sales collateral, internal communications documents and other touch points that present opportunities for interaction with distributors and dealers were also refreshed.


The new identity serves as the anchor for all Uplink brand interactions and Numerex stakeholders applaud the brand’s dynamic new presence. Having secured its identity, Uplink is poised for a future of growth.

Finch Brands, 123 South Broad Street, Suite 2150, Philadelphia, PA, 19109, Phone: 215.413.2686