Market Research

Category and customer insight underlies skillful brand development and management. Finch Brands deploys traditional and progressive market research methodologies to generate data and then applies it to client business context. The value of research is in what one does with it — and Finch Brands focuses on applied research as a cornerstone of client relationships.

brand development

  • vision and mission
  • brand standards/design systems
  • brand strategy
  • packaging design and POP
  • brand architecture
  • internal brand rollout/training
  • identity (naming, logo, tagline)
  • launch planning/execution

brand management.

  • strategic counsel/growth planning
  • advertising campaign development/launch
  • brand tracking/brand health
  • marketing planning/demand generation
  • product/service innovation funnel pricing
  • social media strategy/program management
  • brand extension/elasticity
  • web design and digital strategy

market research.

  • quantitative surveys
  • in-home research
  • focus groups
  • store visits and mystery shopping
  • in-depth interviews (IDI)
  • custom methodologies
  • ethnography
  • customer insights community
  • digital bulletin boards
  • virtual communities