Welcome to our habitat.

In The Nest, you'll find a diverse team of Finches working together to activate the full potential of our clients' brands.

To accomplish this, our team members must be highly capable, organized, and engaged. As Darwin made clear, this requires our ecosystem to be a place in which we can all grow and thrive.

Finch Brands is a place where individuals can spread their wings, find joy, be challenged, practice our craft, expand our horizons, and make our work lives a fulfilling part of our whole lives.

VP, Brand Strategy

Finch Brands, a premier boutique branding firm, is seeking an experienced, aggressive superstar to play a central role in its brand strategy practice. This is a visible and critical position – its occupant will lead complex, multi-phase consumer insights, brand strategy and strategic creative activation engagements and be a leadership voice both inside the company and to our clients, partners and new business prospects.

The VP, Brand Strategy will manage the Strategy team and will report to and work closely with the SVP, Brand & Marketing Strategy, who currently serves in this role and will continue to have involvement with important projects and clients. This is a mid-senior position (likely 6-10 years of experience) and is ideal for someone with a consumer brand management and/or agency strategic planning background.

The position will be accountable for the following:

  • Managing – from start to finish – Finch Brands’ strategy and consumer insights engagements to inform brand strategy
  • Providing the intellectual and analytical heft required to deliver transformational results to clients
  • Collaborating on the design of these projects and their methodologies during both the new business process and once engagements begin
  • Managing and developing members of the Strategy team
  • Innovating how Finch Brands offers strategy and research services to clients so the group is continually improving
  • Ensuring the profitability of engagements and the Strategy team

Company Description

Finch Brands is a real-world brand consultancy. We exist to help brands win when it matters most. We do this by blending insight, intuition, and creativity to shape brand strategy and drive people to action. Finch Brands was founded in 1998 by executives instrumental in the ascent of IKEA and David’s Bridal. Their original vision was to create the firm they never could find when they were in our clients’ shoes – an end-to-end brand development and management powerhouse that seamlessly delivers breakthrough brand strategy and irrepressibly creative design.

To accomplish this, we've brought together leaders from brand-first organizations like Campbell Soup Company, Kimberly-Clark, M&M Mars, Target, Unilever, and Urban Outfitters. These experiences make us a better, more instinctive partner–and we put this hard-earned experience to work for clients across categories and all along the growth track.

Required Experience and Skills:
  • Proven experience in building and growing brands via winning strategies – on the client and/or agency sides of the business
  • Deep understanding of how companies can make their brands more powerful drivers of business performance
  • Experience managing consumer insights projects – from methodology selection to execution to analysis
  • Proven track record of strategic creative activation
  • The strategic acumen and intellectual creativity to develop big ideas that are executable
  • Strong presentation, writing and interpersonal skills
  • Ability to manage a team and hold team members accountable
Candidate Attributes:
  • A self-starter with fearlessness, creativity and tenacity
  • A growth-oriented mindset and willingness to move beyond their current comfort zone to develop new skills
  • A remarkable work ethic and superior attention to detail
  • An ability to learn new things quickly
  • Collaborates effectively and has coworkers backs
  • A natural curiosity regarding brands and business with a focus on delivering results
If you share a relentless passion for results, we want to hear from you.

Interested candidates should submit their resume to Daniel Erlbaum at derlbaum@finchbrands.com. For more information, please visit www.finchbrands.com.

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