Welcome to our habitat.

We love helping people, brands, and organizations thrive in the real-world. Unlocking a brand's full potential in the wild is our thing. While we each come from different experiences, backgrounds, and places, we are all insightful, strategic, and creative in unique ways. It's what makes building our teams so fascinating and fun.

Strategy & Insights Director

Are you someone who loves unearthing rich insights? Do you have a passion for taking those insights and turning them into compelling strategies that can be used by brands across industries? Are you innately curious? Are you looking to join a collaborative, engaged, and growing team?

Finch Brands, a real-world brand consultancy, is seeking a Strategy & Insights Director, to manage a diverse workflow of client engagements that span insights, brand and business strategy, and design amongst a range of industries.

This role is client-facing and serves as a critical point of contact on complex, multi-faceted branding engagements. Overall, this team member must have a high comfort working with data and a demonstrated ability to translate insights into strategic direction to solve brand and business questions. Responsibilities include leading and collaborating with market research teammates (quantitative & qualitative) to define and execute learning plans, insight-driven brand strategies (personas, messaging, positioning, purpose, mission, values, brand architecture, product service offerings, innovation, etc.), communicate with brand design teams (visual identity, brand collateral, advertising, etc.), and coach more junior members of the team.

Main Duties:

  • Client strategic leadership – helping clients think through complex research and strategy needs and outputs to meet business objectives. Oversee the development of winning insights-driven brand and business strategies and/or marketing programs.
  • Account and project leadership – the “go-to” for all client related needs and questions while ensuring delivery maintains in scope, on time, and of high-quality.
  • Research leadership – crafting learning plans and research instruments of varying complexity and carrying research through the process end-to-end. This includes the development of compelling research stories with clear insights and actions.
  • Research application – collaborate with the team to ensure data is smartly collected and applied. Help “connect the dots” and drive toward big picture insights – and story tell the “what”, “so what”, and “now what” of research.
  • Design guidance – act as a touchpoint for Design team as brand strategy is brought to life creatively.
  • Account expansion – bring a growth mindset to client relationships, expanding our opportunity to serve clients across time and need states.

Company Description

Finch Brands is a real-world brand consultancy. We exist to help brands win when it matters most. We do this by blending insight, intuition, and creativity to shape brand strategy and drive people to action. Finch Brands was founded in 1998 by executives instrumental in the ascent of IKEA and David’s Bridal. Their original vision was to create the firm they never could find when they were in our clients’ shoes – an end-to-end brand development and management powerhouse that seamlessly delivers breakthrough brand strategy and irrepressibly creative design.

To accomplish this, we've brought together leaders from brand-first organizations like Campbell Soup Company, Kimberly-Clark, M&M Mars, Target, Unilever, and Urban Outfitters. These experiences make us a better, more instinctive partner–and we put this hard-earned experience to work for clients across categories and all along the growth track.

Candidate Attributes:
  • Preferred candidates will have a Bachelor’s or Master’s degree in fields spanning business, marketing, advertising, psychology, statistics, or sociology
  • 5-7 years of experience in either client or supplier-side research, brand, marketing, or strategy role – demonstrates growth and forward progress
  • 2+ years of experience managing complex, multiphase research projects related to brands, products, or consumer behaviors/attitudes
  • Ability to perform at a high level and multi-task in a very fast-paced environment, handling multiple major client projects at once
  • Ability to design, draft, and program questionnaires, mod guides, and other research activities - both qual and quant
  • Flexible and solution-oriented
  • High proficiency in MS Word, PowerPoint, and MS Excel are an absolute must - including data manipulation, formulas, lookups, formatting, and chart creation
  • History of working in the trenches in data analysis and reporting
  • Knowledge of statistical analysis programs (Such as MarketSight, Q, R, SPSS, etc.) required
  • Be able to push storytelling to include ‘the what, so what, and now what’ of research
  • Experience/excellent using data to effectively tell stories in PowerPoint and other formats
  • A natural curiosity regarding brands and business with a focus on delivering results
  • Strong written and verbal communication skills
  • Manage client priorities and expectations as well as resource allocation/workload within teams with a strong attention to detail
If you share a relentless passion for results, we want to hear from you.

Interested candidates should submit their resume and cover letter to info@finchbrands.com with the subject line "Application: Strategy & Insights Director". For more information, please visit www.finchbrands.com.

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