Welcome to our habitat.

In The Nest, you'll find a diverse team of Finches working together to activate the full potential of our clients' brands.

To accomplish this, our team members must be highly capable, organized, and engaged. As Darwin made clear, this requires our ecosystem to be a place in which we can all grow and thrive.

Finch Brands is a place where individuals can spread their wings, find joy, be challenged, practice our craft, expand our horizons, and make our work lives a fulfilling part of our whole lives.

Director of Insight-Led Brand Strategy

The Director of Insight-Led Brand Strategy at Finch Brands is responsible for leading clients through multi-phase marketing research and brand strategy engagements, with the ideal candidate comfortable in both worlds. The role will report to the VP of Brand Strategy.

This role serves as the primary senior point of contact for ongoing brand strategy and market research needs for multiple clients.  Research will cover a range of quantitative and qualitative topics and methodologies, and this role must be able to understand, prescribe, plan, and analyze research that drives forward the brand and business strategies of Fortune 500 and start-up clients alike across a variety of industries.

This role will have the support of junior team members to assist with project management and research programming, fielding, and analysis, but is ultimately responsible for the quality of all deliverables and satisfaction of the clients.  At times this may involve being very hands on with the work product, using statistical analysis software such as MarketSight, etc.

The ideal candidate will have deep knowledge of quantitative and qualitative research methodologies, including MaxDiff, Conjoint, Cluster Analysis, Statistical Testing, and online moderation. They must be able to demonstrate experience with projects ranging from multi-phase research plans to qualitative explorations, to brand research, and feel comfortable being a strategy consultant for clients who may not understand their research needs, or how to interpret and act on the findings.


  • Research leadership – crafting learning plans and research instruments of varying complexity and carrying research through the process end-to-end. The “go-to” resource for the brand strategy team’s strategic research needs.
  • Client brand strategist – the “go-to” for all client-related strategic needs while ensuring delivery maintains in scope, on time, and of high-quality. This person will lead development of brand and business strategies informed by clear insights and implications.
  • Team leadership – managing the quality of deliverables and quality of life for team members, providing coaching and learning opportunities when appropriate.


    • 5+ years experience in either client or supplier-side brand, strategy, or research role.
    • 2+ years experience managing complex, multiphase research projects related to brands, products, or consumer behaviors/attitudes.
    • 2+ years managing and coaching others with ability to inspire and develop team members
  • Education:
    • Bachelors or Masters degree in fields spanning, business, marketing, advertising, sociology, or statistics.

Company Description

Finch Brands is a real-world brand consultancy. We exist to help brands win when it matters most. We do this by blending insight, intuition, and creativity to shape brand strategy and drive people to action. Finch Brands was founded in 1998 by executives instrumental in the ascent of IKEA and David’s Bridal. Their original vision was to create the firm they never could find when they were in our clients’ shoes – an end-to-end brand development and management powerhouse that seamlessly delivers breakthrough brand strategy and irrepressibly creative design.

To accomplish this, we've brought together leaders from brand-first organizations like Campbell Soup Company, Kimberly-Clark, M&M Mars, Target, Unilever, and Urban Outfitters. These experiences make us a better, more instinctive partner–and we put this hard-earned experience to work for clients across categories and all along the growth track.

Required Experience and Skills:
  • Experience in developing winning brand strategies and/or marketing programs
  • Ability to push research and business objectives forward through a mix of standard and innovative quant and qual methodologies
  • Significant analytical ability, comfort working with data, and an interest in managing quantitative and qualitative research projects
  • Proven experience and a natural ability to “connect the dots” and drive toward big picture insights
  • Have high standards and abilities regarding data visualization and storytelling techniques
  • History of working in the trenches in data analysis and reporting - ability to design, draft, and program questionnaires, mod guides, and other research activities - both qual and quant
  • Knowledge of statistical analysis programs (Such as MarketSight, Q, R, SPSS, etc.) required
  • Experience managing complex projects with design deliverables from idea through execution
  • Impeccable written and verbal communication skills
Candidate Attributes:
  • A self-starter with fearlessness, creativity and tenacity
  • A growth-oriented mindset and willingness to move beyond their current comfort zone to develop new skills
  • A remarkable work ethic and superior attention to detail
  • An ability to learn new things quickly
  • Collaborates effectively and has coworkers backs
  • A natural curiosity regarding brands and business with a focus on delivering results
  • Flexible and solutions-oriented
If you share a relentless passion for results, we want to hear from you.

Interested candidates should submit their resume and cover letter to info@finchbrands.com with the subject line "Application: Director of Insight-Led Brand Strategy". For more information, please visit www.finchbrands.com.

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