Brand Management

Established brands must be nurtured if they are to activate their full potential. Finch Brands works extensively to strengthen and support brands that have moved into more of a steady state. From helping to understand and enhance a brand’s health to major leaps forward in brand design to supporting the constant flow of decisions managers make, Finch Brands plugs in to provide deep insight and design inspiration.

brand development

  • vision and mission
  • brand standards/design systems
  • brand strategy
  • packaging design and POP
  • brand architecture
  • internal brand rollout/training
  • identity (naming, logo, tagline)
  • launch planning/execution

brand management.

  • strategic counsel/growth planning
  • advertising campaign development/launch
  • brand tracking/brand health
  • marketing planning/demand generation
  • product/service innovation funnel pricing
  • social media strategy/program management
  • brand extension/elasticity
  • web design and digital strategy

market research.

  • quantitative surveys
  • in-home research
  • focus groups
  • store visits and mystery shopping
  • in-depth interviews (IDI)
  • custom methodologies
  • ethnography
  • customer insights community
  • digital bulletin boards
  • virtual communities