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Tele Atlas

Navigating the road to success.


Partially due to Tele Atlas’ acquisition of other companies and a relatively young rebranding effort, this digital map data company had a need for a consistent brand identity and an improved linkage between sales and marketing. With a single, well established competitor already vying for industry leadership, this need to solidify and build the company’s brand was growing increasingly critical.


Finch Brands provided all facets of on- and offline marketing support for all seven of the company’s distinct business units. This drove Tele Atlas toward brand consistency and top line growth, helping them to unify under a single master brand while delivering unique messages to their specific targets in consistent and powerful ways.


Once consistent brand direction was established across the segments, efforts were extended to other customer touch points, such as via online channels. The development of a specifically-targeted app contest and accompanying ad helped promote and solidify Tele Atlas’ role as a creative industry thought leader. The company’s refreshed unified image helped them get noticed and facilitated new partnerships—specifically their eventual $2.7 billion acquisition by TomTom, the world leader in GPS navigation.

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