Daniel Erlbaum


A retailer and business builder, Daniel Erlbaum co-founded Finch Brands after serving as an original investor and Vice President at David’s Bridal. During his tenure there, the company grew from a relative start-up into a bridal category powerhouse with 120 superstores nationwide. Daniel touched every functional area of the company, and his contributions were pivotal to the company’s IPO and ultimate acquisition; much of the vision for Finch Brands’ holistic approach to servicing growth companies was borne through this success story. As CEO of Finch Brands, Daniel focuses on bringing together a group of superlative professionals to provide outstanding service and value to our clients, who face many of the same growth challenges Daniel managed at David’s Bridal. Additionally, Daniel leverages an extensive network of influential contacts within the corporate and investor communities to benefit growth-oriented companies of all sizes. As a Limited Partner and investor in numerous investment funds and corporations throughout the United States, Daniel has unique access to key decision-makers that can be of value to Finch Brands’ clients.
Enjoys…basketball (watching), clothing with stripes, antique piggy bank collection.

Bill Gullan


Bill is Finch Brands’ lead strategist and one of the premier brand developers in the marketplace. He has been the prime mover in the development of breakthrough strategies for Affliction, American Express, AT&T, Daffy’s, Everlast, General Mills, Herman Miller, IBM, Joseph Abboud, Kraft, Microsoft, Volkswagen, and World Wrestling Entertainment. To bring Finch Brands’ strategies to life, he frequently serves in adjunct executive positions for our clients. A world class speaker, writer, and facilitator, Bill’s point of view is highly sought after by our clients and in the media and academic realms. He has made appearances on Fox Business, NPR, and in other outlets. He has also guest lectured at a host of leading universities. Prior to joining Finch Brands, Bill served as Managing Director for Ashton Brand Group. In that capacity, Bill managed creative, strategy, and business development teams. Enjoys…Philadelphia’s newfound status of the “city of champions,” classic soul music, an occasional wager. Find him on Twitter @billgullan.

Jordan Goldenberg

Creative Director

Jordan Goldenberg has been the driving creative force behind Finch Brands since the meteoric rise of his creative agency, fabGORGON, led to its acquisition and roll-up as the Finch Brands Brand Design function in 2003. Along the way, he has built a reputation as one of the industry’s leading creative minds. Jordan delivers on the promise of Finch Brands’ holistic approach to building brands and businesses through inspired design and flawless execution of strategically informed and creatively surprising marketing concepts. His unfailing commitment to creative excellence that gets results has contributed to Finch Brands’ impressive roster of successful brands and has resulted in numerous accolades from clients and peers alike. Jordan has applied his exceptional creative direction and vision to help clients in widely varying disciplines achieve brand leadership positions, including fashion, retail, sporting goods, home products, interior design, restaurants, consumer products, technology, and many more. Enjoys…meaningful mustaches, enthusiastic taco salesmen, pretending to be a “reader.”

John Ferreira

Vice President of Brand Strategy

As VP of Brand Strategy, John actively leads brand strategy engagements for Finch Brands. Prior to joining Finch, he spent 11 years at Campbell Soup Company in leadership roles spanning Brand Management, Consumer & Customer Insights and New Product Commercialization. John led brands such as Campbell’s Chunky Soup, Prego Italian Sauce and Swanson Broth to new heights of consumer engagement and financial performance.

John’s towering strength is his talent for uncovering and connecting powerful insights that drive a deeper understanding of consumers, customers and end users. He then filters and integrates these insights with an experienced general management lens to drive game changing strategies in areas such as brand building, competitive strategy, and product innovation.

John is a graduate of the top ranked Wharton Executive MBA program at the University of Pennsylvania and completed his Bachelors of Science degree at the Haub School of Business at Saint Joseph’s University. Enjoys… “connecting the dots” across big ideas, rooting for sports teams that haven’t won championships in decades, and moonlighting as Bill Gullan’s celebrity lookalike stunt double.

Richard Clifford

Vice President, Integrated Marketing

Richard leads the Finch Brands Integrated Marketing team to ensure client engagements are well-managed and that we continually focus on making brand marketing a more powerful driver of client business performance.

With a career that includes ‘client side’ marketing management at Colgate-Palmolive, Kraft, and Aramark, agency experience at both digital and full-service shops, marketing consulting, and a technology startup, Richard understands how to both anticipate client needs and also deliver an effective, collaborative experience. He earned an MBA from the Johnson Graduate School of Management at Cornell University.

Andrew Moore

Director of Integrated Marketing

An expert in both traditional and digital marketing campaigns, Andrew works closely with Finch Brands’ clients, applying his strategic and management acumen to branding, marketing planning, and execution activities. Formerly with WHYY, Philadelphia’s public broadcasting affiliate, Andrew worked with a wide range of clients of all sizes—from pharmaceutical giant GlaxoSmithKline to Winterthur Museum & Country Estate, a small cultural organization. Prior to WHYY, Andrew had partner ownership of a recording studio where he gained experience in print advertising, event sponsorships, and guerilla street campaigns. Additionally, he spent more than five years as the senior account manager for Philadelphia City Paper. In that role he conceptualized, designed, and executed programs for new and existing clients. Enjoys…long walks in the park, the fresh scent of spring flowers, and saving baby seals.

Christen Donovan

Director of Strategy

An experienced and agile businessperson, Christen brings a unique blend of analytical and creative thought processes to every project at Finch Brands. Her problem-solving skills, enthusiasm, and ability to work with sleeves rolled up makes her a key contributor to our strategy team, as well as to the achievement of our clients’ objectives. Having honed her craft working on client accounts such as Hard Rock and SugarHouse in the highly complex world of hospitality and gaming—which combines strong brand development and research work with winning tactical marketing—Christen presents a strong background in marketing campaign development. She has been the pivotal player in the development and deployment of brand marketing strategies for gaming properties in Philadelphia, Mississippi, Delaware, Minnesota, Florida, Colorado and Wisconsin. Her work has taken her from brand identity all the way through to affinity programs and just about every traditional and non-traditional marketing and demand generation tactic. Enjoys…traveling anywhere and everywhere, sombreros, and baseball games.

Kevin King

Interactive Development Lead

Much more than a developer, Kevin brings a diverse skillset to the Finch Brands technology team. His 14+ years of experience in web development and marketing enables him to blend state-of-the-art thinking with sound solutions. While he is extremely focused and technically detail-oriented, Kevin excels in defining complex technical issues for our clients in practical, real-world terminology. In his role at Finch Brands, Kevin acts as our interactive team lead throughout the branding and implementation life cycle, providing brand-aligned and scalable solutions that add true strategic value as well as exceptional cost-efficiency for our clients. He specializes in the creation and distribution of electronic media content for industry-leading digital marketers. Current and former experience includes many household names from the retail electronics and packaged goods industries, such as Comcast, Sunbeam, Oster, Siemens, Motorola, Acoustic Research and RCA. Enjoys... quoting clichéd lines from old movies and pretending his iPad is an Etch-a-sketch.

Scott Richards

Art Director

Scott ‘s ability to marry strategy to creative design led to his swift ascension as Finch Brands’ Art Director shortly after joining the firm’s creative team in 2009. In this position, Scott plays a pivotal role in the evolution of client brands on both the domestic and global stage. He previously lived in Florence, Italy where he studied at Academia Italiana School of Modern Design. His time abroad cultivated his ability to synthesize both regional and international idiosyncrasies into his designs so that they resonate with their intended target audience regardless of cultural variances. Recipient of the Spruance Damier Award for excellence in design, Scott is also an artist; his pieces have been shown in galleries both nationally and internationally. Scott’s work at Finch Brands spans varied industries and projects, from B2C campaigns for high-end restaurants and luxury fashion retail, to B2B initiatives for the financial sector. Enjoys…collecting owls, sarcasm, and avoiding mathematics.